The outlook in the media business isn't entirely bleak. Sure, newspapers alone laid off or offered buyouts to more than 30,000 people in 2008-2009 alone, reports one of several sites set up to track the decline.
But another trend may offer a professional lifeline to at least a few of them. The boom in marijuana decriminalization and medical marijuana laws is rippling into the publishing world, says the Denver Post:
The woman gracing Kush Colorado's centerfold is long-limbed and lovely, but the new magazine's real star is the marijuana plant she clutches to her breast.
Billed as the "premier cannabis lifestyle magazine," the slick glossy debuted in Colorado last month, one more sign of galloping growth in the state's medical-marijuana business.
...Colorado is the magazine's first foray outside Los Angeles, but it won't be the last. Kush Michigan and clones in several other cities in California and Oregon are expected to roll off the presses shortly. Each magazine will feature content that is generated locally.
With medical-marijuana laws on the books in 13 states, New Jersey poised to become the 14th and bills that would permit the drug's use pending in others, [publisher Michael] Lerner expects the Kush brand to circulate in 34 cities by the end of the year.
Demand is so strong that potential advertisers in Michigan clamored for space before Lerner officially announced his magazine was coming to the state.
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